Collaborating closely with our Field Marketing Manager, I spearheaded the creation of vibrant, branded installations at health and wellness events, music festivals, grocery stores, and trade shows. These initiatives served as immersive showcases for LesserEvil products and simultaneously educated the public about our commitment to clean ingredients and mindful snacking.
What set these installations apart was the innovative use of Blender, a 3D graphics software. My design team embraced this tool to bring my creative visions to life, offering a tangible preview for upper management and streamlining construction. This dynamic approach not only captured the essence of our brand but also allowed us to craft promotional SWAG and merch, enhancing our presence at these events.